Akademik Bilgiler



DENİZ MADEN
ARAŞTIRMA GÖREVLİSİ
İletişim Fakültesi
Halkla İlişkiler ve Tanıtım Bölümü
Halka İlişkiler Ana Bilim Dalı
İletişim Bilgileri- E-posta: deniz.maden@ege.edu.tr
Eğitim Bilgileri- : Özel İzmir Amerikan Lisesi (American Collegiate Institute), Türkiye , 2004
- Lisans: Ege Üniversitesi, İletişim Fak, Halkla İlişkiler ve Tanıtım, Türkiye, 2008
- Yüksek Lisans: Ege Üniversitesi İletişim Fakültesi Halkla İlişkiler ve Tanıtım ABD, Türkiye , 2010
- Doktora: Università degli Studi del Piemonte Orientale - exchange PhD student, İtalya , 2012
- Doktora: Ege Üniversitesi İletişim Fakültesi Halkla İlişkiler ve Tanıtım ABD, 2014

Uzmanlık Alanları- İletişim Bilimleri (2270000)
İndekslerce Taranan Dergilerdeki Yayınları (6 adet)- Maden D., Göztaş, A. & Topsümer, F. (2015). Effects of Brand Origin, Fashion Consciousness and Price-Quality Perception on Luxury Consumption Motivations: An Empirical Analysis Directed to Turkisßh Consumers. Advances in Business Related Scientific Research Journal, 6(1), 15-31.
- Maden, D. & Köker, N. (2013). An Empirical Research on Consumer Innovativeness Related to Hedonic Consumption, Social Identity and Self-Esteem” with N.E. Köker, Journal of Educational and Social Research 3(7), 569-577.
- Maden, D. (2013). The Concept of Brand Culture: A Qualitative Analysis Directed to Turkish Airlines. Mediterranean Journal of Social Sciences 4(10),42-49.
- 2013, Göksel, A. B., Baytekin, E. P., & Maden, (2014). KIDS MARKETING: AN EVALUATION OF PINAR'S KIDS MARKETING OPERATIONS.Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 2/2, s. 1-23.
- Köker, N. & Maden, D. (2012). “Perceptions of the Consumer on Product Based Innovation in the Context of Hedonic and Utilitarian Consumption: An Empirical Research” İşletme Araştırmaları Dergisi, 2012, 4/2.
- Maden D., Köker N.E., Topsümer F. (2012). "The Image of Istanbul as a Destination Center: An Empirical Research", Global Media Journal, no. 5, pp. 105-128.

İndekslerce Taranmayan Dergilerdeki Yayınları (1 adet)- “Digital Platform’s Effect on Corporate Communication” Yeni Düşünceler Dergisi, 2011. no.8

Diğer Dergiler ve Medyalardaki Yayınları (1 adet)- “An Italian Entrepreneur’s Dream: Eataly” Girişimcilik İklimi Dergisi, September 2012, no.2.

Uluslararası Toplantılarda Sunulan Bildirileri (9 adet)- Maden, D. Göztaş, A. & Topsümer F. (2014). Effects of Service Standards Communication and Servant Leadership on Strategic Competence and Customer Orientation” The 3rd Multidisciplinary Academic Conference on Economics, Management, Marketing and Tourism in Prague, April 2014
- "Destination Image of Istanbul Among University Students from Different Nationalities", 1st EJTHR International Conference: Destination Branding, Heritage & Authenticity, 21-22 June 2012
-  “Contribution of International Fairs in City Branding: The Case of Izmir, Turkey” 1st EJTHR International Conference: Destination Branding, Heritage & Authenticity, 21-22 June 2012.
- “Kids Marketing - How a Brand Directs its Marketing Efforts to Kids A Case Study from Turkey: Pinar”, Kids Marketing Conference, Porto-Porugal, 7 April, 2011
- “Corporate Socıal Responsıbılıty In Educatıon: A Case From Turkey: Turkcell Kardelenler” Symposium on Ethics and Social Responsibility Research, Lisbon/Portugal, Poster Presentation. 14-15 April 2011.
- “The Role of Internet in C2C Value Creation” 8th International Symposium Communication in Millennium Association of Turkish and American Communication Scholars, May 23-26 2010
- “Expatriates: A Growing Concept in International Management Process”EÜ Türk Dünyası Araştırmaları Enstitüsü 2. Uluslararası Türk Dünyası Kültür Kongresi. 19-25 Nisan 2010.
- “Entertainment Based Relationship of Brands and Consumers; Advergames: An Analysis Directed to Gender Differences.” MARCOM, International Marketing Communications Symposium, Ege University Communications Faculty, May 29, 2009, İzmir.
- “Co-Creation: A New Approach in the Process of Value Creation.”, International Public Relations Symposium: Cyprus International University and Mediterranean University, April 15-17, 2009, Turkish Republic of Northern Cyprus.

Kitapları (5 adet)- Maden, D. (2013). En Değerli Ortağınızı Keşfedin: Müşteriniz, Pazarlamada Müşteri Katılımı ve Birlikte Yaratma (Co-creation). Seçkin Yayınları, Ankara.
- KİTAP BÖLÜMÜ “Situation and Corporation Analysis” Strategic Public Relations. Eds: Prof. Dr. Aylin Göztaş, Prof. Dr. Füsun Topsümer). Seçkin Publications. 2012
- KİTAP BÖLÜMÜ “Interpersonal Communication” Strategic Public Relations. Eds: Prof. Dr. Aylin Göztaş, Prof. Dr. Füsun Topsümer). ). Seçkin Publications. 2012.
- KİTAP BÖLÜMÜ “Development of Marketing and the Appeareance of Integrated Marketing Communication” Strategic Marketing Communications,Gama Publications, 2011. (Eds: Eylin Babacan, Prof. Dr. Aylin Göztaş, Prof. Dr. Füsun Topsümer).
- KİTAP BÖLÜMÜ “International Management” Globalization and International Business: Investigations from International Communications Point of View. Detay Publications. 2011.

Tamamlanmış Araştırma Projeleri (2 adet)- doktora tezi, “Luxury Brand Management: An Analysis of the Luxury Consuming Motivation” Ege University Social Sciences Institute Department of Public Relations, 2014.
- Yüksek Lisans Tezi (MA Thesis), “Cooperative Creation of Value as a Competitive Tool: Co-Creation Interactive Partnership of Brands and Consumers in the Process of Value Creation” Ege University Social Sciences Institute Department of Public Relations, July 2010.
Kazandığı Ödüller (3 adet)- 2012, (Student Project Supervisor) Turkish Public Relations Society (TUHID), Digital Marketing Campaign on the Image of Istanbul.
- 2007, Aydın Doğan Foundation 19th Young Communicators Competition, Public Relations, Product/Service Publicity Project Category, Third Place.
- 2006, Turkish Public Relations Society (TUHID), Public Relations Campaign on Raising Awareness of Global Warming Among Public Opinion, First Place.